The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42... Leer más
El autor de Consumerism, con isbn 978-0-02-900150-9, es David A. Aaker.
Resumen
El autor de Consumerism, con isbn 978-0-02-900150-9, es David A. Aaker.
Otros libros de Aaker, David A. son Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity, Marken Erfolgreich Gestalten, Strategisches Markt-management, Brand Leadership, Strategic Market Management, Brand Relevance, Strategic Market Management y From Fargo To The World Of Brands. Ver su bibliografía.