When was the last time you faced a challenge that seemed too tough to handle? Was it a business obstacle you did not foresee, office politics that were hard to figure out, or a life-changing incident that left you shell-shocked?
This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time,...