Spanische Bücher

La prensa local y la prensa gratuita

  • Fernández Beltrán, Francisco José ... [et al.]; López Lita, Rafael; Durán Mañés, María Ángeles, (ed. lit.)
  • Universitat Jaume I. Servei de Comunicació i Publicacions
  • 1ª ed., 1ª imp.(01/04/2002)
  • 662 seiten; 21x15 cm
  • Sprache: EspaƱol
  • ISBN: 848021399X ISBN-13: 9788480213998
  • Bindung: Rústica
  • Lieferzeit zwischen 20 und 25 Werktagen,  * Zahlung per Kreditkarte.
  • 25€ 23,75€ 

The press, the oldest means of communication among those that live together nowadays, has to face with serious unanswered questions about the rules that will indicate its evolution. The aim: to define its social role and position in a communicative market, which is becoming more and more diversified and segmented. In that sense, journalistic proposals that develop from the local field - the nearest to citizen and reader - have experienced important progress during the last years. This development, together with the diffusion of new free heads, makes people think there could be interesting expectations for the area. Over a hundred of informants analysed the current reality and perspectives of the local and free press in a world where globalisation plays an important role.


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